CHANGE4LIFE UNVEILS NEW HEALTHIER MEALS SCHEME

EASI: Politics UK


CHANGE4LIFE UNVEILS NEW HEALTHIER MEALS SCHEME:
A nation-wide campaign to help the UK plan affordable healthier meals has been lAunched by the Public Health Minister Anne Milton and TV chef Ainsley Harriott.
Change4Life’s New Year’s new Supermeals campaign will offer money off healthy ingredients, such as fruit and veg and low fat yoghurts, across over a thousand supermarket stores up and down the country.
One hundred thousand copies of a brand new cookbook with celebrity chef Ainsley Harriott will also be published.
It will contain a month’s worth of healthy recipes all for under a fiver in a bid to help families make the most of the super deals available at their local stores.
Four million recipe packs will be dished out to Change4Life supporters and a new online recipe finder hopes to help families plan their meals.

Four million recipe packs will be dished out to Change4Life supporters

Shockingly, research has found that the second most popular evening meal is a sandwich opposed to a balanced meal.
If meals and shopping are more actively planned, people can save money and make healthier choices at mealtimes.

Public Health Minister Anne Milton said:
“The New Year is a good time to think about losing weight.
“The Supermeals campaign will give us all some great ideas for balanced meals on a budget.

“Do make use of all the great offers, useful tips and recipe ideas available on the Change4Life website and in the new cookbook.”
Ainsley Harriott said:
“I’m absolutely thrilled to be involved in such a great initiative – and very timely for the New Year!

“Sometimes the thought of making meals from scratch can seem a bit daunting, but I have always tried to assure people that cooking at home can be really quick, easy and doesn’t need to break the bank.
“This campaign is a great way to give people the tools and imagination they need to get back into the kitchen and give cooking a try.
 “All you have to do is make an effort to sit down and pull together a simple meal plan and follow some handy cost effective recipe ideas from Change4Life.”

The offers for discounts on healthy ingredients will be at Asda, Co-Op and Aldi stores across England.

The four million recipe cards with quick healthy meal ideas will be distributed through Asda, health NGOs, press inserts and door drops to Change4Life supporters.

Fifty thousand copies of the Change4Life cookbook will be available free through the Daily Mirror from the 20 January with Asda as redemption partner.

A further 50,000 free copies will be made available to Change4Life supporters.


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