TYRRELLS LAUNCHES CRINKLY VEGETABLE CRISPS:
Tyrrells, the English crisp brand, has unveiled further innovation in the crisp category with the launch of ‘Crinkly Veg’ crisps.The new product is a mix of Crinkle cut Beetroot, Parsnip & Carrot Crisps seasoned with Rosemary & Wild Garlic.
Available in 150g and 40g bags, the new crisps are launching with an rsp of £2.99 and 99p respectively.
Tyrrells has focused on developing a range of ‘crinkly’ vegetable based crisps in conjunction with consumers.
The new product is a mix of Beetroot, Parsnip & Carrot Crisps
During the research, consumers were invited to taste and score a variety of different seasonings and Rosemary & Wild Garlic came out on top as people believed it was reminiscent of roasted vegetables that accompany a Sunday lunch.
Tyrrells explains the reasoning behind the product development on the back of pack by stating: ‘’For years we have wondered what would happen if we were to take our favourite root veg and put them through our very favourite contraption – The Crinkler.
“We finally caved in, and gosh we’re glad we did. Sweet, earthy veg cut to a thick and gratifying crinkle. Our only regret: we should have done it yonks ago.”
Oliver Rudgard, Marketing Director at Tyrrells, said:
“We are very excited to be leading product innovation in the vegetable crisps category, a category where Tyrrells are the market leaders and continue to enjoy strong growth with the MAT this year having grown over 37% vs last year.
“We are still focused on growing the value of our vegetable crisp range. Investing and driving NPD is key to growing the business as a whole, so we’re always looking for new ways to grow the premium segment with exciting incremental opportunities.
“This will be visible over the next few months, with a number of exciting extensions to the brand.”
The new Crinkly Veg crisps are made from selected vegetables and hand-cooked in sunflower oil and they join the Tyrrells root vegetable family – which currently includes:
Mixed Root Vegetable Crisps & Sea Salt (Parsnip, Beetroot & Carrot), Parsnip & Black Pepper and Beetroot & Sea Salt – all of which have won Gold Great Taste Awards.
Tyrrells Crinkly Veg crisps will be available from March in leading multiple outlets and quality independents, delis and farm shops.
For information on the core Tyrrells range or other products click here to visit the website.
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