Maxxium UK is set to launch the first ever natural yoghurt liqueur to the UK market, developed by cocktail liqueur and spirits producer, Lucas Bols.Bols Natural Yoghurt Liqueur is made with 100% fresh white yoghurt and is the first innovation of its kind.
It is a sweet-sour liqueur which be served chilled or used as an ingredient in most drinks and cocktails, complementing other Bols liqueurs, soft drinks and juices.
Available from May to both the on and off trade, Bols Natural Yoghurt Liqueur is designed to be versatile and mixable in the cocktail category.
Bols Natural Yoghurt Liqueur is 15% ABV and sold in a specially coated 500ml bottle.
Maxxium UK marketing controller for specialities, Johna Penman said:
“Lucas Bols is the first and only company in the world to launch a 100% natural yoghurt liqueur.
“It is an exciting development for the UK, offering a premium and versatile alternative to the on trade, promoting creativity and increasing profit opportunities for licensees.
“The launch provides a fresh and natural alternative to traditional cream liqueurs and its versatility will give a twist to existing cocktails, making great drinks taste better.”
Bols Natural Yoghurt Liqueur has already been launched in a number of markets around the world, including China, Russia, Ireland and Bulgaria.
Its RRP is in line with other Bols liqueurs at £10.95 and it has already secured listings in three wholesale accounts, Waverley TBS, Morton’s and Wallaces Express.
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