‘Men spend more on grocery shopping than women’, reveals new survey

Over one in four people have started shopping in cheaper supermarkets in the last six months, according to new research looking into grocery shopping habits from CBS Outdoor. 

The survey, completed by 1,260 consumers, looked into how consumers shopped and why, how much they spent and attitudes towards shopping in general. 

Food retailers have been hit harder by the recession than expected and the last couple of years have seen consumers trading down considerably, which has put additional pressure on the large multiples. The ‘work.shop.play’ findings support this. 

In spite of the recession, the desire for quality fresh food is still growing as is the demand for quality convenience foods. These changes have lead to a shift in the types of retail outlets needed. 

The findings revealed that the top five supermarkets in the north are Asda, Morrisons, Tesco, Aldi and Sainsbury’s. In the south the results were Sainsbury’s, Tesco, Waitrose, Marks & Spencer (M&S) and Asda. 

It also reveals that men spend more than women when it comes to an average spend per week on grocery shopping, with men spending £70.85 compared to £68.57 for women. 

The frequency visit and spend in local/express supermarkets is 2.5 times per week; 2.8 times for Londoners and 3.1 times for those aged 20 to 24. 

When looking at why consumers use local/express versions of major supermarkets, six in 10 people said it was due to it being close to their house; one in two said it was on the way home from work and one in five said they only have a small fridge/freezer so can’t buy too much at once. 

Additionally, 76% said they have bought food from a supermarket value range, 58% have bought food from supermarkets premium range and 25% from supermarkets ‘dine-in’ menu. 

Source: Talking Retail (http://goo.gl/llm58)