Novel reclosure feature on personalized M&M's

Mars Inc.’s M&M’s brand has come out with a new twist on its personalized MY M&M’s bulk packaging design.

The firm has integrated the intuitive EASY-LOCK by APLIX^® closure into the package. This allows consumers to easily reseal and secure their package, making MY M&M’s the perfect personalized gift and party favor. 

EASY-LOCK by APLIX^®  is an innovative polyethylene reclosable system designed for flexible packaging. Its hook-to-hook technology enables consumers to easily seal their package without perfect alignment.  Unlike other reclosure systems, EASY-LOCK by APLIX^® is suitablefor all ages and keeps freshness locked in.

Since its launch, EASY-LOCK by APLIX^® has been very successful in both Europe and United States. Thanks to its flexible design and technology,  this intuitive closure outperforms other resealable designs and increases product differentiation  for a variety of products including cheese, coffee, frozen food, pet food, confectionary, detergents and other manufactured goods.

Source: http://goo.gl/Z3lVae