mercredi 20 mars 2013

5 Most Innovative Use of Direct-to-Consumer Models


We like this ‘new breed’ as they’re doing something a little different. They’re taking the regular products you might find in a supermarket or can’t be found in stores at all, and they’re changing the model of distribution so that they don’t have the overheads of brick & mortar retail and operating an enterprise that can be run from almost anywhere. Kinda like the local food distributors around the world.
Lets take a look at a few which are breaking the mould, which might inspire some ideas about new models for local food.

Sick of trawling the aisles of big box warehouses stacked from floor to ceiling with colourful noisy toys? Kiwi Crate (based in the US) offer a subscription service which is a crafted offering unique to their platform. They have parents, educational advisors and  kids to test it all out. It comes to you direct in the post, and they charge monthly. And they have a cute logo :)
Kiwi Crate Monthly Subscription Services

Blissmobox
Want to try some new and exciting goodies? Prefer they were organic, eco-friendly and non-toxic? US-based Blissmobox has been pioneering the curated box market for awhile now, and winning awards at the same time.
Blissmobox Monthly Subscription Box Service Organic Eco-friendly Non-toxic

This service may take the cake for the cutest around. Subscribe for a monthly fee, tell them the size of your Pups and they will send goodies for your woofers each month. Awesome.
BarkBox Monthly Subscription for Dogs

Dollar Shave Club are taking on the big boys with their cut price offering, and man-centric videos. It’s intriguing that after decades of ‘personal care’ companies building up their brands, spending millions on advertising, and developing close relationships with the big name supermarkets – a cheeky upstart like Dollar Shave Club can come along and start taking their market. We’ll let them tell you why they’re so great…

An award must go to Turn Table Kitchen for the quirky and unexpected, we think. This Canadian subscription model curates a selection of vinyl and food each month, direct to your door.
Turntable Kitchen Monthly Subscription Music + Food

Great! So you’ve spoken to an “e-commerce guru” and they’ve set up a shopping cart for you, and now the orders are rolling in! Now what?
Oh yeah, you need to keep track of your customers, their details, their orders, their changes, their preferences, and their payments. Then you just need to work out where all those orders are going, which day, which address, what’s in the boxes, whether there’s any changes, and add a sprinkle of customer service love. Then it’s a matter of sending your delivery drivers out or working with a ‘trusty courier’ to get them, in good condition, to all your customers. Then just reconcile all the $40 payments to each of your customers. Breathe. Now whilst you deserve a cuppa, you’ve got all the other things to do to grow your business still.
… and right there, that’s why we built Bucky Box.
There’s more to service model business than simply a shopping cart – hopefully you understand the admin that it takes to run a business like this. But don’t be down hearted! We took the admin stress away so you can concentrate on building your business and keeping people happy….. and we give you a shopping cart for free.

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