Chain retailer Target Corp. and online business and technology media company Fast Company are sponsoring the Retail Accelerator contest, where developers will vie to create a new mobile commercesite and smartphone app for Target or create a design that can be implemented across Target’s existing m-commerce site and mobile app. The grand prize is $75,000.
The two companies will launch the contest tomorrow in concert with Target’s sponsorship of the Fast Company Grill, a restaurant, lounge and arcade in Austin that will operate for five days in conjunction with the South by Southwest conference that features music, film and discussions of digital technology. Target and Fast Company partnered to create the Retail Accelerator challenge to foster technological innovations that are reshaping the retail industry, the companies say.
“Innovation is core to Target’s culture and strategy, and we are always looking for new ideas to enhance the shopping experience for our guests,” says Casey Carl, Target’s president of multichannel and senior vice president of enterprise strategy. “We can’t wait to see what the developer community brings to the table through the Retail Accelerator.”
Source: http://goo.gl/kkCFl
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