Executive Summary
The organic packaged food market in Italy is relatively nascent, with many sectors recording double digit growth and introducing new innovative products, despite the economic downturn. Key factors behind the growth of the organic sector have been product diversification and rising demand for higher priced products following changing consumer attitudes towards food. Italians are paying more attention to eating healthy foods, as well as those that are certified organic, and producers are taking note. New brands have been introduced in line with growing demand, and manufacturers who had previously produced regular products are branching into organic food.
An improvement in the overall economic environment should further encourage the growth of other organic products in Italy. Better economic conditions will help lower consumer price sensitivity, and increase their willingness to pay a premium for organic products. Alternatively, a prolonged economic downturn may negatively affect growth projections.
“Greener” and more convenient food is gradually becoming a first choice among the average Italian consumer. Interestingly, industry sources have noticed a matching increase in the consumption of both organic and convenience food and expect the two to merge together to supply time-poor consumers keen to opt for greener choices, but who are only prepared to pay a small premium for organic varieties.
Overall, organic packaged food is still an emerging segment and there are still many categories where organic food has yet to become available. Therefore, the opportunities for development are extensive.
One of the major obstacles to the increase in demand of organic products in Italy is the consumers' lack of information. Many believe that organic products are only produced in Italy, and are not aware that imported products could be labelled as "organic."
Education is the key to gaining new customers and persuading them to buy organic food, despite it being much more expensive than standard food. Therefore, promoting organics through the press, the Internet, television or other mass media is necessary to raise awareness among adults.
Market Trends
Organic foods continue to have niche positioning in Italy. Consumers who purchase
organic products perceive them to be higher in quality, more appetizing, and healthier than standard alternatives. However, as 2009 sales results indicate, Italian consumers are increasingly price sensitive and less willing to pay a premium for organic.
organic products perceive them to be higher in quality, more appetizing, and healthier than standard alternatives. However, as 2009 sales results indicate, Italian consumers are increasingly price sensitive and less willing to pay a premium for organic.
Euromonitor reports that 46.5% of Italians aged 15 or over are overweight or obese. With excess weight a growing concern, Italian consumers have become increasingly selective about their food choices, not only when buying their produce, but also when dining out. Healthy food has become specifically associated with a dynamic and positive lifestyle, as well as a productive workforce. Over the past five years, organic food has consolidated its value share in overall food.
As the popularity of organic products grows in many product categories, another segment of the organic sector has begun to develop during the economic downturn. The increasing popularity of private label brands has continued to diversify in the organic sectors. The effect of this, however, was the decrease in unit prices for many product categories, leading to a decrease in overall value growth.
The largest concentration of consumers buying organic products is in the northern regions of Italy, where the industrial and economic structure is stronger. However, most organic products are produced in the south, where it is warm and more agriculturally oriented. The average consumer of organic products is between 30 and 60 years old, lives in a city or large town in the north of the country, has an average or higher-than-average education, and is in the upper-middle or upper income bracket.
Consumers are somewhat willing to pay a premium price for organics, justifying the additional cost with the perceived health-related benefits of organic products. A 2001 survey by Demoskopea showed that 73% of Italians could define organics and know some key organic characteristics (no chemicals, more natural); 22% gave correct but vague definitions (healthy, genuine, safer). Moreover, a 2004 Ispo survey found that 77% of Italian adults think organic food is healthier, 64% believe that organic food is different from conventional, 63% think organics taste better, 75% think that organic production is safer for the environment, and 80% think organic products are expensive. The same survey found that 68% of Italians are surely (26%) or maybe (42%) willing to pay a higher price to eat high quality, better tasting and ecologically sound food.
Today, premium prices for organic products still apply, especially at the retail level for processed imported goods. Imports are quite important for processed goods, except for pasta and noodles (of which Italy is a net exporter), and fruits and vegetables.
| 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|
| Packaged Food | 79,404 | 82,858 | 83,878 | 85,066 | 87,162 | 89,072 | 91,047 | 93,085 | 95,229 |
| Organic Packaged Food | 1,027 | 1,079 | 1,088 | 1,127 | 1,174 | 1,227 | 1,286 | 1,352 | 1,423 |
| Organic as a % of Packaged Food | 1.2 | 1.3 | 1.3 | 1.3 | 1.3 | 1.4 | 1.4 | 1.4 | 1.4 |
Source: Euromonitor, 2012.
Organic Packaged Food Sales
| 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Organic Beverages | 97 | 98 | 99 | 100 | 101 | 103 | 105 | 107 | 110 | 114 | 117 |
| Organic Packaged Food | 871 | 952 | 1,027 | 1,079 | 1,088 | 1,127 | 1,174 | 1,227 | 1,286 | 1,352 | 1,423 |
| Subsector | 2005-2010CAGR % | 2005-2010 Absolute (US$ millions) | 2011-2015CAGR % | 2011-2015 Absolute (US$ millions) |
|---|---|---|---|---|
| Organic Baby Food | 0.4 | 1.3 | 2.6 | 7.5 |
| Organic Bakery Products | 2.3 | 8.6 | 3.7 | 13.1 |
| Organic Confectionery | 0.2 | 0.2 | 2.5 | 3.0 |
| Organic Dairy Products | 2.6 | 29.3 | 4.8 | 51.5 |
| Organic Ice Cream | - | - | - | - |
| Organic Oils and Fats | 4.9 | 33.6 | 3.6 | 25.0 |
| Organic Ready Meals | 11.5 | 127.2 | 7.0 | 99.7 |
| Organic Rice | 1.6 | 0.5 | 8.5 | 2.9 |
| Organic Sauces, Dressings and Condiments | 4.9 | 6.7 | 6.1 | 8.8 |
| Organic Snack Bars | - | - | - | - |
| Organic Soup | 5.9 | 1.4 | 5.3 | 1.4 |
| Organic Spreads | 7.1 | 20.9 | 5.3 | 17.7 |
| Organic Sweet and Savoury Snacks | 4.7 | 5.4 | 5.5 | 6.5 |
| Other Organic Food | 4.4 | 20.2 | 2.9 | 12.7 |
CAGR = compound annual growth rate
Source for all: Euromonitor, 2012
Source for all: Euromonitor, 2012
| 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | |
|---|---|---|---|---|---|---|
| Total Organic Packaged Food | 871.3 | 952.2 | 1027.3 | 1079.3 | 1087.6 | 1126.7 |
| Organic Baby Food | 66.1 | 66.1 | 66.7 | 67.5 | 63.7 | 67.4 |
| Organic Milk Formula | 37.3 | 36.4 | 36.8 | 37.1 | 37.2 | 37.7 |
| Organic Dried Baby Food | 1.6 | 1.6 | 1.5 | 1.3 | 1.2 | 1.3 |
| Other Organic Baby Food | 12.8 | 13.2 | 13.1 | 13.1 | 13.1 | 13.1 |
| Organic Prepared Baby Food | 14.4 | 14.9 | 15.4 | 15.9 | 12.3 | 15. |
| Organic Bakery Products | 72.3 | 75.0 | 77.8 | 79.6 | 79.0 | 80.9 |
| Organic Biscuits | 36.2 | 38.6 | 40.1 | 41.7 | 41.3 | 42.8 |
| Organic Bread | 15.2 | 15.6 | 17.2 | 17.3 | 17.2 | 17.6 |
| Organic Breakfast Cereals | 3.2 | 3.2 | 3.3 | 3.3 | 3.5 | 3.7 |
| Organic Cakes | 17.8 | 17.7 | 17.2 | 17.3 | 16.9 | 16.9 |
| Organic Confectionery | 28.3 | 28.6 | 28.9 | 28.7 | 28.3 | 28.6 |
| Organic Chocolate Confectionery | 24.1 | 24.4 | 24.6 | 24.5 | 24.2 | 24.6 |
| Organic Sugar Confectionery | 4.2 | 4.2 | 4.2 | 4.2 | 4.1 | 4.0 |
| Organic Dairy Products | 211.3 | 219.5 | 228.3 | 234.2 | 235.0 | 240.6 |
| Organic Cheese | 25.0 | 25.7 | 26.3 | 27.0 | 27.3 | 28.4 |
| Organic Cream | 2.5 | 2.7 | 2.9 | 2.9 | 3.0 | 3.0 |
| Organic Milk | 137.5 | 142.5 | 148.2 | 152.4 | 154.6 | 158.9 |
| Organic Soy Milk | - | - | 1.9 | 2.0 | 2.1 | 2.1 |
| Organic Yogurt | 46.3 | 48.6 | 49.0 | 49.8 | 48.0 | 48.2 |
| Organic Oils and Fats | 125.6 | 138.5 | 148.1 | 156.3 | 154.6 | 159.1 |
| Organic Butter | 31.7 | 32.6 | 32.4 | 32.2 | 32.0 | 32.2 |
| Organic Olive Oil | 85.1 | 95.7 | 105.3 | 113.5 | 112.0 | 115.9 |
| Organic Vegetable and Seed Oil | 8.8 | 10.1 | 10.4 | 10.6 | 10.6 | 11.0 |
| Organic Ready Meals | 176.6 | 210.4 | 254.1 | 279.8 | 289.5 | 303.8 |
| Organic Rice | 6.3 | 7.1 | 6.4 | 6.6 | 6.1 | 6.9 |
| Organic Sauces, Dressings and Condiments | 24.7 | 28.3 | 29.0 | 30.3 | 30.4 | 31.4 |
| Organic Soup | 4.3 | 5.3 | 5.7 | 5.6 | 5.5 | 5.8 |
| Organic Spreads | 50.8 | 55.8 | 59.0 | 63.2 | 67.4 | 71.7 |
| Organic Honey | 14.7 | 18.2 | 19.5 | 20.6 | 23.1 | 25.4 |
| Organic Non-Honey Spreads | 36.1 | 37.6 | 39.6 | 42.6 | 44.3 | 46.3 |
| Organic Sweet and Savoury Snacks | 36.1 | 37.6 | 39.6 | 42.6 | 44.3 | 46.3 |
| Organic Fruit Snacks | 9.4 | 10.5 | 10.3 | 10.4 | 11.0 | 11.6 |
| Organic Nuts | 11.2 | 12.6 | 13.7 | 13.9 | 14.1 | 14.5 |
| Other Organic Food | 84.2 | 94.6 | 99.4 | 103.2 | 103.1 | 104.4 |
| 2011 | 2012 | 2013 | 2014 | 2015 | |
|---|---|---|---|---|---|
| Total Organic Packaged Food | 1173.8 | 1227.2 | 1286.2 | 1352.2 | 1423.4 |
| Organic Baby Food | 68.6 | 70.0 | 71.8 | 73.9 | 76.1 |
| Organic Milk Formula | 38.5 | 39.6 | 40.9 | 42.3 | 43.8 |
| Organic Dried Baby Food | 1.5 | 1.7 | 1.9 | 2.1 | 2.3 |
| Other Organic Baby Food | 13.2 | 13.5 | 13.7 | 14.1 | 14.5 |
| Organic Prepared Baby Food | 15.3 | 15.3 | 15.3 | 15.4 | 15.5 |
| Organic Bakery Products | 83.4 | 86.2 | 89.3 | 92.8 | 96.5 |
| Organic Biscuits | 44.4 | 46.2 | 48.1 | 50.3 | 52.5 |
| Organic Bread | 18.0 | 18.5 | 19.0 | 19.5 | 20.2 |
| Organic Breakfast Cereals | 4.0 | 4.3 | 4.6 | 4.9 | 5.2 |
| Organic Cakes | 17.0 | 17.3 | 17.6 | 18.1 | 18.6 |
| Organic Confectionery | 29.0 | 29.7 | 30.4 | 31.2 | 32.1 |
| Organic Chocolate Confectionery | 25.1 | 25.6 | 26.3 | 27.1 | 27.9 |
| Organic Sugar Confectionery | 4.0 | 4.0 | 4.1 | 4.1 | 4.2 |
| Organic Dairy Products | 249.6 | 260.5 | 272.8 | 286.6 | 301.1 |
| Organic Cheese | 29.5 | 30.8 | 32.3 | 33.9 | 35.7 |
| Organic Cream | 3.1 | 3.2 | 3.3 | 3.4 | 3.6 |
| Organic Milk | 164.8 | 171.5 | 179.1 | 187.8 | 196.7 |
| Organic Soy Milk | 2.2 | 2.2 | 2.3 | 2.4 | 2.5 |
| Organic Yogurt | 50.0 | 52.7 | 55.7 | 59.1 | 62.7 |
| Organic Oils and Fats | 164.6 | 170.8 | 177.1 | 183.3 | 189.7 |
| Organic Butter | 32.8 | 33.4 | 34.1 | 35.0 | 35.9 |
| Organic Olive Oil | 120.4 | 125.4 | 130.4 | 135.2 | 140.1 |
| Organic Vegetable and Seed Oil | 11.4 | 11.9 | 12.5 | 13.1 | 13.8 |
| Organic Ready Meals | 321.9 | 343.1 | 366.6 | 392.8 | 421.7 |
| Organic Rice | 7.5 | 8.2 | 8.9 | 9.6 | 10.4 |
| Organic Sauces, Dressings and Condiments | 32.9 | 34.8 | 36.8 | 39.1 | 41.7 |
| Organic Soup | 6.0 | 6.3 | 6.6 | 7.0 | 7.4 |
| Organic Spreads | 76.3 | 80.0 | 83.8 | 88.7 | 93.9 |
| Organic Honey | 27.8 | 29.2 | 30.5 | 32.6 | 34.8 |
| Organic Non-Honey Spreads | 48.4 | 50.8 | 53.3 | 56.1 | 59.1 |
| Organic Sweet and Savoury Snacks | 27.2 | 28.6 | 30.1 | 31.8 | 33.7 |
| Organic Fruit Snacks | 12.4 | 13.3 | 14.3 | 15.5 | 16.7 |
| Organic Nuts | 14.9 | 15.3 | 15.8 | 16.4 | 17.0 |
| Other Organic Food | 106.6 | 109.0 | 112.0 | 115.4 | 119.3 |
Source: Euromonitor, 2012.
Key Market Segments
| 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Total Organic Packaged Food | 177.7 | 188.3 | 200.8 | 202.5 | 203.4 | 207.3 | 212.3 | 218.0 | 224.3 | 231.4 | 238.7 |
| Organic Baby Food | 4.0 | 4.1 | 4.0 | 4.0 | 3.9 | 4.0 | 4.1 | 4.1 | 4.2 | 4.3 | 4.3 |
| Organic Milk Formula | 1.6 | 1.7 | 1.7 | 1.7 | 1.7 | 1.7 | 1.7 | 1.8 | 1.8 | 1.9 | 1.9 |
| Organic Dried Baby Food | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 |
| Other Organic Baby Food | 1.5 | 1.6 | 1.5 | 1.5 | 1.5 | 1.5 | 1.5 | 1.6 | 1.6 | 1.6 | 1.6 |
| Organic Prepared Baby Food | 0.8 | 0.8 | 0.8 | 0.8 | 0.6 | 0.7 | 0.7 | 0.7 | 0.7 | 0.7 | 0.7 |
| Organic Bakery Products | 12.4 | 12.7 | 13.9 | 14.2 | 14.1 | 14.3 | 14.6 | 14.9 | 15.2 | 15.6 | 15.9 |
| Organic Biscuits | 4.7 | 5.0 | 6.0 | 6.3 | 6.2 | 6.4 | 6.5 | 6.7 | 6.9 | 7.1 | 7.4 |
| Organic Bread | 5.8 | 5.8 | 5.9 | 5.9 | 5.9 | 5.9 | 6.0 | 6.1 | 6.2 | 6.2 | 6.3 |
| Organic Breakfast Cereals | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.6 | 0.6 | 0.6 | 0.6 | 0.7 | 0.7 |
| Organic Cakes | 1.4 | 1.4 | 1.5 | 1.5 | 1.4 | 1.4 | 1.5 | 1.5 | 1.5 | 1.5 | 1.5 |
| Organic Confectionery | 1.3 | 1.3 | 1.3 | 1.3 | 1.2 | 1.2 | 1.2 | 1.3 | 1.3 | 1.3 | 1.3 |
| Organic Chocolate Confectionery | 1.0 | 1.0 | 1.0 | 1.0 | 1.0 | 1.0 | 1.0 | 1.0 | 1.0 | 1.1 | 1.1 |
| Organic Sugar Confectionery | 0.3 | 0.3 | 0.3 | 0.2 | 0.2 | 0.2 | 0.2 | 0.2 | 0.2 | 0.2 | 0.2 |
| Organic Dairy Products | 91.3 | 93.1 | 97.2 | 97.9 | 98.5 | 100.2 | 102.6 | 105.4 | 108.6 | 112.2 | 115.8 |
| Organic Cheese | 1.6 | 1.6 | 1.7 | 1.8 | 1.8 | 1.9 | 1.9 | 1.9 | 2.0 | 2.0 | 2.1 |
| Organic Cream | 0.4 | 0.4 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 |
| Organic Milk | 82.3 | 83.8 | 86.7 | 86.9 | 87.6 | 89.0 | 91.1 | 93.5 | 96.2 | 99.3 | 102.4 |
| Organic Soy Milk | 0.6 | 0.6 | 0.6 | 0.6 | 0.6 | 0.6 | 0.6 | 0.6 | 0.6 | ||
| Organic Yogurt | 7.0 | 7.2 | 7.7 | 8.1 | 8.1 | 8.3 | 8.5 | 8.9 | 9.3 | 9.7 | 10.1 |
| Organic Oils and Fats | 16.2 | 18.0 | 19.7 | 20.1 | 19.9 | 20.4 | 20.8 | 21.3 | 21.9 | 22.5 | 23.1 |
| Organic Butter | 2.7 | 2.8 | 3.1 | 3.1 | 3.1 | 3.1 | 3.1 | 3.2 | 3.2 | 3.3 | 3.4 |
| Organic Olive Oil | 10.6 | 11.8 | 12.9 | 13.2 | 13.1 | 13.4 | 13.8 | 14.1 | 14.5 | 15.0 | 15.4 |
| Organic Vegetable and Seed Oil | 2.9 | 3.4 | 3.7 | 3.8 | 3.8 | 3.8 | 3.9 | 4.0 | 4.1 | 4.2 | 4.3 |
| Organic Ready Meals | 11.9 | 14.1 | 18.5 | 18.8 | 19.4 | 19.9 | 20.7 | 21.5 | 22.5 | 23.5 | 24.7 |
| Organic Rice | 1.6 | 1.8 | 1.6 | 1.6 | 1.4 | 1.6 | 1.7 | 1.8 | 1.9 | 2.0 | 2.1 |
| Organic Sauces, Dressings and Condiments | 4.7 | 5.2 | 5.6 | 5.5 | 5.4 | 5.5 | 5.6 | 5.7 | 5.8 | 6.0 | 6.1 |
| Organic Soup | 0.4 | 0.5 | 0.6 | 0.6 | 0.6 | 0.6 | 0.6 | 0.6 | 0.6 | 0.6 | 0.7 |
| Organic Spreads | 10.4 | 11.1 | 11.6 | 12.0 | 12.4 | 12.8 | 13.2 | 13.6 | 14.1 | 14.5 | 15.0 |
| Organic Honey | 1.0 | 1.4 | 1.5 | 1.6 | 1.8 | 1.9 | 2.1 | 2.3 | 2.4 | 2.6 | 2.7 |
| Organic Non-Honey Spreads | 9.4 | 9.7 | 10.1 | 10.4 | 10.6 | 10.8 | 11.1 | 11.4 | 11.7 | 12.0 | 12.3 |
| Organic Sweet and Savoury Snacks | 1.8 | 1.9 | 1.9 | 1.9 | 2.0 | 2.0 | 2.1 | 2.2 | 2.2 | 2.3 | 2.4 |
| Organic Fruit Snacks | 0.7 | 0.8 | 0.7 | 0.7 | 0.7 | 0.8 | 0.8 | 0.9 | 0.9 | 0.9 | 1.0 |
| Organic Nuts | 1.1 | 1.2 | 1.2 | 1.2 | 1.2 | 1.3 | 1.3 | 1.3 | 1.3 | 1.4 | 1.4 |
| Other Organic Food | 21.7 | 24.4 | 24.9 | 24.6 | 24.7 | 24.8 | 25.2 | 25.5 | 26.0 | 26.6 | 27.2 |
Source: Euromonitor, 2012.
| 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Organic Packaged Food | 14.9 | 16.2 | 17.4 | 18.1 | 18.1 | 18.7 | 19.3 | 20.2 | 21.1 | 22.1 | 23.2 |
| Organic Baby Food | 1.1 | 1.1 | 1.1 | 1.1 | 1.1 | 1.1 | 1.1 | 1.1 | 1.2 | 1.2 | 1.2 |
| Organic Bakery Products | 1.2 | 1.3 | 1.3 | 1.3 | 1.3 | 1.3 | 1.4 | 1.4 | 1.5 | 1.5 | 1.6 |
| Organic Confectionery | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 |
| Organic Dairy Products | 3.6 | 3.7 | 3.9 | 3.9 | 3.9 | 4.0 | 4.1 | 4.3 | 4.5 | 4.7 | 4.9 |
| Organic Ice Cream | - | - | - | - | - | - | - | - | - | - | - |
| Organic Oils and Fats | 2.1 | 2.4 | 2.5 | 2.6 | 2.6 | 2.6 | 2.7 | 2.8 | 2.9 | 3.0 | 3.1 |
| Organic Ready Meals | 3.0 | 3.6 | 4.3 | 4.7 | 4.8 | 5.0 | 5.3 | 5.6 | 6.0 | 6.4 | 6.9 |
| Organic Rice | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.2 | 0.2 |
| Organic Sauces, Dressings and Condiments | 0.4 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.6 | 0.6 | 0.6 | 0.7 |
| Organic Soup | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 |
| Organic Spreads | 0.9 | 1.0 | 1.0 | 1.1 | 1.1 | 1.2 | 1.3 | 1.3 | 1.4 | 1.4 | 1.5 |
| Organic Sweet and Savoury Snacks | 0.4 | 0.4 | 0.4 | 0.4 | 0.4 | 0.4 | 0.4 | 0.5 | 0.5 | 0.5 | 0.5 |
| Other Organic Food | 1.4 | 1.6 | 1.7 | 1.7 | 1.7 | 1.7 | 1.8 | 1.8 | 1.8 | 1.9 | 1.9 |
Source: Euromonitor, 2012.
| 2009-10 | 2010-11 | 2011-12 | 2012-13 | 2013-14 | 2014-15 | |
|---|---|---|---|---|---|---|
| Organic Baby Food | 5.9 | 1.7 | 2.1 | 2.5 | 2.9 | 3.0 |
| Organic Bakery Products | 2.5 | 3.1 | 3.4 | 3.6 | 3.9 | 3.9 |
| Organic Confectionery | 1.1 | 1.6 | 2.1 | 2.4 | 2.7 | 2.9 |
| Organic Dairy Products | 2.4 | 3.7 | 4.4 | 4.7 | 5.1 | 5.1 |
| Organic Ice Cream | - | - | - | - | - | - |
| Organic Oils and Fats | 3.0 | 3.4 | 3.7 | 3.7 | 3.5 | 3.5 |
| Organic Ready Meals | 4.9 | 6.0 | 6.6 | 6.8 | 7.2 | 7.3 |
| Organic Rice | 12.6 | 9.4 | 9.0 | 8.7 | 8.4 | 7.7 |
| Organic Sauces, Dressings and Condiments | 3.2 | 4.9 | 5.6 | 5.9 | 6.3 | 6.5 |
| Organic Soup | 4.0 | 4.6 | 4.8 | 5.2 | 5.5 | 5.7 |
| Organic Spreads | 6.3 | 6.4 | 4.9 | 4.8 | 5.9 | 5.9 |
| Organic Sweet and Savoury Snacks | 3.9 | 4.5 | 5.0 | 5.3 | 5.6 | 5.9 |
| Other Organic Food | 1.3 | 2.1 | 2.3 | 2.7 | 3.0 | 3.4 |
Source: Euromonitor, 2012.
Pricing and Market Shares
| 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | |
|---|---|---|---|---|---|---|---|
| Organic Baby Food | 16.4 | 16.7 | 16.8 | 17.0 | 17.1 | 17.3 | 17.5 |
| Organic Bakery Products | 5.6 | 5.7 | 5.7 | 5.8 | 5.9 | 6.0 | 6.1 |
| Organic Confectionery | 23.0 | 23.2 | 23.4 | 23.6 | 23.8 | 24.1 | 24.4 |
| Organic Dairy Products | nc* | nc* | nc* | nc* | nc* | nc* | nc* |
| Organic Ice Cream | - | - | - | - | - | - | - |
| Organic Oils and Fats | 7.8 | 7.8 | 7.9 | 8.0 | 8.1 | 8.2 | 8.2 |
| Organic Ready Meals | 15.0 | 15.2 | 15.6 | 15.9 | 16.3 | 16.7 | 17.1 |
| Organic Rice | 4.3 | 4.4 | 4.5 | 4.6 | 4.7 | 4.8 | 4.9 |
| Organic Sauces, Dressings and Condiments | 5.6 | 5.7 | 5.9 | 6.1 | 6.3 | 6.6 | 6.8 |
| Organic Soup | 9.8 | 10.0 | 10.2 | 10.4 | 10.6 | 10.9 | 11.1 |
| Organic Spreads | 5.5 | 5.6 | 5.8 | 5.9 | 6.0 | 6.1 | 6.3 |
| Organic Sweet and Savoury Snacks | 12.7 | 12.9 | 13.0 | 13.3 | 13.5 | 13.7 | 14.0 |
| Other Organic Food | 4.2 | 4.2 | 4.2 | 4.3 | 4.3 | 4.3 | 4.4 |
Source: Euromonitor, 2012.
*Note: Unit prices for organic dairy products are not calculable, as they are not all measured in kilograms.
*Note: Unit prices for organic dairy products are not calculable, as they are not all measured in kilograms.
Organic packaged food is currently dominated by domestic players. This is reflective of the perishable nature of organic dairy and the very popular prepared salad ready-meal products, which support local producers. Dairy and ready-meal products dominate Italian organic packaged food sales.
Among new product launches in 2010, La Finestra sul Cielo SpA – an Italian manufacturer specializing in healthy food – presented its Pansoffici di Akrux Bio (Organic Akrux Soft Bread) in 250 g; Pagnotta di Akrux Bio (Organic Akrux Bread Roll) in 350 g; and Pagnotta di Akrux con Semi Bio (Organic Seeds Akrux Rolls) in 350 g under the La Finestra sul Cielo Biomed brand. All three varieties were available in a plastic wrapper. Akrux is a type of organic durum wheat.
| Brand | Company name (GBO) | 2007 | 2008 | 2009 | 2010 |
|---|---|---|---|---|---|
| Prima Natura Bio | Granlatte Societá Cooperativa Agricola arl | 7.6 | 7.2 | 7.3 | 7.3 |
| Carapelli | SOS Corp Alimentaria SA | 4.3 | 4.1 | 4.2 | 4.3 |
| Agnesi | Colussi Group SpA | 4.3 | 4.2 | 4.2 | 4.1 |
| Del Verde | Pastificio DelVerde SpA | 3.6 | 3.6 | 3.6 | 3.4 |
| Fattoria Scaldasole | Heinz Co, HJ | 3.2 | 3.1 | 3.3 | 3.3 |
| Baule Volante | Ecor NaturaSì SpA | - | 2.5 | 2.6 | 2.7 |
| Ecor | Ecor NaturaSì SpA | - | - | 2.4 | 2.4 |
| Almaverde Bio | Almaverde Bio Scarl | 1.6 | 1.5 | 1.6 | 1.8 |
| Ki group | Ki group SpA | 1.7 | 1.6 | 1.6 | 1.7 |
| La Finestra sul cielo | La Finestra sul cielo SpA | 1.2 | 1.2 | 1.3 | 1.3 |
Source: Euromonitor, 2012.
Organic Beverages
| 2008 | 2009 | 2010 | 2011 | 2015 | |
|---|---|---|---|---|---|
| Organic Hot Drinks | 50.0 | 50.3 | 51.4 | 52.8 | 60.7 |
| Organic Coffee | 18.8 | 19.0 | 19.4 | 19.9 | 22.3 |
| Organic Fresh Coffee | 17.1 | 17.3 | 17.6 | 18.1 | 20.3 |
| Organic Instant Coffee | 1.7 | 1.7 | 1.8 | 1.8 | 2.0 |
| Organic Tea | 31.2 | 31.3 | 32.0 | 32.9 | 38.4 |
| Organic Black Tea | 22.1 | 22.0 | 22.4 | 23.1 | 27.0 |
| Organic Fruit/Herbal Tea | 8.1 | 8.2 | 8.4 | 8.7 | 9.9 |
| Organic Green Tea | 1.0 | 1.1 | 1.1 | 1.2 | 1.5 |
| 2009-10 | 2010-11 | 2011-15 | |
|---|---|---|---|
| Organic Hot Drinks | 2.1 | 2.7 | 15.0 |
| Organic Coffee | 1.9 | 2.4 | 12.4 |
| Organic Fresh Coffee | 1.9 | 2.4 | 12.5 |
| Organic Instant Coffee | 2.3 | 2.7 | 11.5 |
| Organic Tea | 2.2 | 2.9 | 16.5 |
| Organic Black Tea | 2.0 | 2.8 | 16.8 |
| Organic Fruit/Herbal Tea | 2.6 | 2.9 | 13.6 |
| Organic Green Tea | 4.0 | 5.1 | 31.6 |
| 2009 | 2010 | 2011 | 2015 | |
|---|---|---|---|---|
| Organic Coffee | 15.4 | 15.5 | 15.7 | 16.5 |
| Organic Fresh Coffee | 14.4 | 14.5 | 14.6 | 15.3 |
| Organic Instant Coffee | 57.5 | 58.8 | 60.3 | 66.6 |
| Organic Tea | 85.4 | 86.3 | 87.5 | 94.2 |
| Organic Black Tea | 74.1 | 74.8 | 76.0 | 83.4 |
| Organic Fruit/Herbal Tea | 200.1 | 202.8 | 205.8 | 217.8 |
| Organic Green Tea | 37.6 | 37.8 | 38.0 | 39.4 |
| Other Organic Hot Drinks | - | - | - | - |
| 2009 | 2010 | 2011 | 2015 | |
|---|---|---|---|---|
| Organic Coffee | 0.3 | 0.3 | 0.3 | 0.4 |
| Organic Fresh Coffee | 0.3 | 0.3 | 0.3 | 0.3 |
| Organic Instant Coffee | 0.0 | 0.0 | 0.0 | 0.0 |
| Organic Tea | 0.5 | 0.5 | 0.5 | 0.6 |
| Organic Black Tea | 0.4 | 0.4 | 0.4 | 0.4 |
| Organic Fruit/Herbal Tea | 0.1 | 0.1 | 0.1 | 0.2 |
| Organic Green Tea | 0.0 | 0.0 | 0.0 | 0.0 |
| Other Organic Hot Drinks | - | - | - | - |
Source for all: Euromonitor, 2012
Organic beverages matter to local consumers as they are perceived as being of higher quality. Italian organic beverages tend to be premium in terms of positioning and retail price. However, private label is increasing its value share and is successfully broadening the price spectrum of the organic beverages available in Italy. Private label is predominantly positioned at lower price points to branded alternatives. The growth of private label is gradually helping to increase the appeal of organic beverages.
Organic beverages continued to account for a minor value share of overall organic sales (with 8% value share). This is due to the fact that organic beverages are perceived as expensive in comparison to standard alternatives; it is also because there are still relatively few products available. 2010's growth rate of 2% was marginally higher than the 1% current value compound annual growth rate (CAGR) registered during the past five years. Organic beverages benefitted from a more widespread availability in supermarkets and discounters in 2010. Significantly expanded product ranges, especially regarding private label product ranges, attracted consumers and counteracted the impact of the economic downturn by offering value-for-money organic alternatives.
Organic green tea sales recorded the fastest retail value growth in 2010 at 4%, albeit from a low base. Organic green tea outperformed total organic beverages growth throughout the review period highlighting a product segment still in its infancy.
| 2008 | 2009 | 2010 | 2011 | 2015 | |
|---|---|---|---|---|---|
| Organic Soft Drinks | 49.8 | 50.5 | 51.2 | 52.0 | 56.4 |
| Organic Concentrates | - | - | - | - | - |
| Organic Fruit/Vegetable Juice | 49.8 | 50.5 | 51.2 | 52.0 | 56.4 |
| Organic 100% Juice | 15.2 | 15.4 | 15.6 | 15.8 | 17.3 |
| Organic Nectars (25-99% Juice) | 34.6 | 35.1 | 35.6 | 36.1 | 39.1 |
| Organic Juice Drinks (up to 24% Juice) | - | - | - | - | - |
| 2009-10 | 2010-11 | 2011-15 | |
|---|---|---|---|
| Organic Soft Drinks | 1.4 | 1.6 | 8.5 |
| Organic Concentrates | - | - | - |
| Organic Fruit/Vegetable Juice | 1.4 | 1.6 | 8.5 |
| Organic 100% Juice | 1.4 | 1.6 | 9.3 |
| Organic Nectars (25-99% Juice) | 1.4 | 1.6 | 8.1 |
| Organic Juice Drinks (up to 24% Juice) | - | - | - |
| 2009 | 2010 | 2011 | 2015 | |
|---|---|---|---|---|
| Organic Concentrates | - | - | - | - |
| Organic Fruit/Vegetable Juice | 3.1 | 3.1 | 3.1 | 3.3 |
| Organic 100% Juice | 3.2 | 3.2 | 3.3 | 3.4 |
| Organic Nectars (25-99% Juice) | 3.1 | 3.1 | 3.1 | 3.2 |
| Organic Juice Drinks (up to 24% Juice) | - | - | - | - |
| 2009 | 2010 | 2011 | 2015 | |
|---|---|---|---|---|
| Organic Concentrates | - | - | - | - |
| Organic Fruit/Vegetable Juice | 0.8 | 0.8 | 0.9 | 0.9 |
| Organic 100% Juice | 0.3 | 0.3 | 0.3 | 0.3 |
| Organic Nectars (25-99% Juice) | 0.6 | 0.6 | 0.6 | 0.6 |
| Organic Juice Drinks (up to 24% Juice) | - | - | - | - |
Source for all: Euromonitor, 2012
With manufacturing costs and retail prices on the rise, organic beverages, already at higher price points than their non-organic counterparts, may be limited to those with less restrictive budgets. As the economy rebounds, it is expected that consumers will once again be more willing to try organic beverages, as they will have more discretionary income. Organic beverages are increasingly positioned as a mass-market category and consumer acceptance of organic products will continue to increase over the next five years.
Distribution Channels
Organic beverages are usually purchased in specialized outlets such as Ecor-NaturaSì,
KI Groupor Cuorebio, or in hypermarkets, such as Coop, that have their own organic brands. Moreover, supermarkets/hypermarkets usually have the most famous organic brands, namely Almaverde Bio and Valfrutta.
KI Groupor Cuorebio, or in hypermarkets, such as Coop, that have their own organic brands. Moreover, supermarkets/hypermarkets usually have the most famous organic brands, namely Almaverde Bio and Valfrutta.
Conserve Italia - Consorzio Cooperative Conserve Italia scarl is the leading company with a 2010 value share of 11%. The domestic player's presence in organic beverages is confined to the Valfrutta brand, which is present in fruit juice.
Private label is also very important in organic beverages, due to the presence of retailers' brands especially in juice. Growth was driven by private label's ability to offer consumers organic beverages at lower price points than branded alternatives. This has become particularly important, given the ongoing impact of the economic recession. There are about 1,000 shops in Italy that specialize in organic food, two thirds of which are located in the north of the country. They are mostly independent shops, smaller than 100 square metres. There are also, of course, larger outlets (between 200 and 500 square metres) and about fifty franchise shops of regional or nation-wide chains. The most important franchisor is Naturasì, with about 30 franchisee superettes (some are butchers, called Carnesì).
| 2008 | 2009 | 2010 | |
|---|---|---|---|
| Store-Based Retailing | 98.5 | 98.3 | 98.2 |
| Supermarkets/Hypermarkets | 24.5 | 26.0 | 26.0 |
| Discounters | 7.0 | 8.0 | 9.0 |
| Small Grocery Retailers | 64.8 | 61.8 | 60.7 |
| Convenience Stores | - | - | - |
| Independent Small Grocers | 61.3 | 58.6 | 57.7 |
| Forecourt Retailers | 3.5 | 3.2 | 3.0 |
| Other store-based retailing | 2.2 | 2.5 | 2.5 |
| Other Grocery Retailers | - | - | - |
| Non-Grocery Retailers | 2.2 | 2.5 | 2.5 |
| Non-Store Retailing | 1.5 | 1.7 | 1.8 |
| Vending | - | - | - |
| Home Shopping | - | - | - |
| Internet Retailing | 1.5 | 1.7 | 1.8 |
| Direct Selling | - | - | - |
| Total | 100.0 | 100.0 | 100.0 |
Source: Euromonitor, 2012
Certification
Organic food and agriculture in Italy is regulated by European legislation and, in particular, by EU Regulation No. 2092 of 1991, which was integrated into national legislation through the ministerial decrees of August 4, 2000 and March 29, 2001, among others.
Pricing Samples
The pricing samples below were derived from Euromonitor International, 2011.
| Brands | Company name | Outlets | Pack size | Price (EURO) |
|---|---|---|---|---|
| Organic Fresh Coffee - Esselunga Bio caffè macinato 100% arabica per moka da agricoltura biologica | Esselunga SpA - Supermercati Italiani | Internet retailing | 250g | 2.3 |
| Organic Fresh Coffee - Pellini Bio | Pellini Caffé SpA | Internet retailing | 250g | 51.0 |
| Organic Instant Coffee - Crastan Bio | Crastan SpA | Supermarket/hypermarket | 125g | 239.0 |
| Organic Black Tea - Esselunga Bio e Ctm Altromercato Tè Nero da agricoltura biologica 20 filtri | Esselunga SpA - Supermercati Italiani | Internet retailing | 40 g | 1.8 |
| Organic Black Tea - NaturaSì | EcorNaturasì SpA | Internet retailing | 40 g | 2.5 |
| Organic Black Tea - Sì Naturalmente Tè classico Bio | Billa AG | Supermarket/hypermarket | 50 g | 2.0 |
| Organic Fruit/Herbal Tea - Esselunga Bio camomilla da agricoltura biologica | Esselunga SpA - Supermercati Italiani | Internet retailing | 24 g | 1.7 |
| Organic Fruit/Herbal Tea - Valverbe | EcorNaturasì SpA | Internet retailing | 40 g | 25.0 |
| Organic Green Tea - Coop Vivi Verde Tè verde biologico | Coop Italia SCARL | Supermarket/hypermarket | 43.7g | 1.3 |
| Organic Green Tea - Ctm Altromercato | EcorNaturaSì SpA | Internet retailing | 40 g | 2.0 |
| Organic Green Tea - Sir Winston Tè Verde Altopiano Naigiri India | Pompadour Tè srl | Supermarket/hypermarket | 35 g | 2.2 |
| Organic 100% Juice - Almaverde Bio | Almaverde Bio Scarl | Supermarket/hypermarket | 3 x 200ml | 2.5 |
| Organic 100% Juice - Biotrend succo di mela bio 100% | Lidl Italia srl | Discounter | 1 litres | 1.4 |
| Organic 100% Juice - Esselunga Bio succo di mela 100% da agricoltura biologica | Esselunga SpA - Supermercati Italiani | Internet retailing | 750ml | 1.9 |
| Organic 100% Juice - Spremuta arance rosse di Sicilia Oranfrizer | Oranfrizer srl | Supermarket/hypermarket | 1 litres | 2.8 |
| Organic 100% Juice - Valfrutta Pura frutta frullata | Conserve Italia - Consorzio Cooperative Conserve Italia scarl | Supermarket/hypermarket | 250ml | 1.5 |
| Organic Nectars (25-99% Juice) - Alce Nero Nettare di pesca bio | Alce Nero | Supermarket/hypermarket | 3 x 200ml | 2.1 |
| Organic Nectars (25-99% Juice) - Coop Vivi Verde alla pesca | Coop Italia SCARL | Supermarket/hypermarket | 3 x 200ml | 1.5 |
| Organic Nectars (25-99% Juice) - Germinal Succo di Mirtilli | Germinal Italia srl | Supermarket/hypermarket | 330ml | 5.0 |
| Organic Nectars (25-99% Juice) - Valfrutta | Conserve Italia - Consorzio Cooperative Conserve Italia scarl | Supermarket/hypermarket | 200ml | 2.1 |
| Organic Nectars (25-99% Juice) - Vivi G Bio | La Doria SpA | Supermarket/hypermarket | 200ml | 2.5 |
| Organic Milk Formula - Hipp 2 proseguimento Bio | HiPP GmbH & Co Vertrieb KG | Health & Beauty Retailer | 600g | 9.0 |
| Organic Milk Formula - Nidina 2 Confort | Nestlé Italiana SpA | Health & Beauty Retailer | 600g | 21.5 |
| Organic Dried Baby Food - Despar Biologico crema di riso | Despar Italia CARL | Supermarket/hypermarket | 220g | 2.9 |
| Organic Dried Baby Food - Hipp Crema di Mais e Tapioca | Hipp GmbH & Co Vertrieb KG | Health & Beauty Retailer | 200g | 2.7 |
| Organic Dried Baby Food - Milupa Crema di riso mais e tapioca Bio | Milupa SpA | Supermarket/hypermarket | 200g | 2.9 |
| Organic Prepared Baby Food - Coop Crescendo omogeneizzati di frutta bio | Coop Italia SCARL | Supermarket/hypermarket | 2 x 125g | 1.4 |
| Organic Prepared Baby Food - Hipp Biologico omogeneizzato di frutta | HIPP GmbH | Supermarket/hypermarket | 2 x 80 g | 1.4 |
| Organic Prepared Baby Food - Plasmon La Frutta dell'Oasi 4 frutti bio | Plasmon Dietetici Alimentari - Plada SpA | Discounter | 3 x 120g | 2.2 |
| Other Organic Baby Food - Hipp Nettare di pera e mela | Hipp GmbH | Health & Beauty Retailer | 2 x 200g | 2.3 |
| Organic Biscuits - Biscotti Novellini Coop Biological | Coop Italia | Supermarket/hypermarket | 330g | 1.5 |
| Organic Biscuits - Esselunga Bio biscotti secchi assortiti da agricoltura biologica | Esselunga Spa | Internet retailing | 300g | 2.2 |
| Organic Biscuits - Ki La forneria | Ki Group SpA | Supermarket/hypermarket | 500g | 2.8 |
| Organic Biscuits - La finestra sul cielo Biscotti Kamut | La finestra sul cielo SpA | Independent small grocers | 250g | 3.6 |
| Organic Biscuits - Sendo - Spighe & Spighe | Ki Group SpA | Supermarket/hypermarket | 800g | 4.0 |
| Organic Bread - Baule Volante Pane di Segale | Baule Volante Srl | Internet retailing | 500g | 3.0 |
| Organic Bread - Dal Cesto di Alice fette biscottate da agricoltura biologica | Grissin Bon SpA | Supermarket/hypermarket | 315g | 1.5 |
| Organic Bread - Esselunga Bio crackers integrali da agricoltura biologica | esselunga spa | Internet retailing | 400g | 2.2 |
| Organic Bread - La finestra sul cielo Pane al Kamut | La finestra sul cielo SpA | Independent small grocers | 500g | 2.8 |
| Organic Bread - Matt&Biofunction craccottini bio al farro | A & D srl | Supermarket/hypermarket | 200g | 2.2 |
| Organic Bread - Vitalnature pane azzimo bio | Vitalnature SpA | Supermarket/hypermarket | 200g | 2.3 |
| Organic Breakfast Cereals - Baule Volante Mix 5 cereali precotti Bioritmi | Baule Volante Srl | Internet retailing | 450g | 3.8 |
| Organic Breakfast Cereals - Cerealvit Bio corn flakes | Cerealvit srl | Supermarket/hypermarket | 375g | 1.9 |
| Organic Breakfast Cereals - Coop Muesli croccante biologico | Coop Italia | Supermarket/hypermarket | 375g | 2.2 |
| Organic Breakfast Cereals - Coop bastoncini di crusca bio | Coop | Supermarket/hypermarket | 375g | 1.8 |
| Esselunga Bio Fiocchi di frumento integrali | esselunga spa | Internet retailing | 375g | 2.1 |
| Organic Cakes - Baule Volante Minicake | Baule Volante Srl | Internet retailing | 45 g | 0.7 |
| Organic Cakes - Esselunga Bio 6 tortini da agricoltura biologica | Esselunga | Internet retailing | 240g | 1.8 |
| Organic Cakes - Germinal Cuor di Mirtillo fourres | Germinal Italia srl | Supermarket/hypermarket | 6 x 35 g | 3.1 |
| Organic Cakes - La finestra sul cielo tortine | La finestra sul cielo SpA | Independent small grocers | 48 g | 1.5 |
| Organic Cakes - Spighe & Spighe crostata ciliegia | KI Group SpA | Independent small grocers | 350g | 4.9 |
| Organic Chocolate Confectionery - Baule Volante Barretta Gianduia | Baule Volante Srl | Internet retailing | 40 g | 1.0 |
| Organic Sugar Confectionery - Baule Volante Caramella Liquirizia | Baule Volante Srl | Internet retailing | 70 g | 1.9 |
| Organic Sugar Confectionery - Baule Volante Caramelle alla menta | Baule Volante Srl | Internet retailing | 70 g | 2.1 |
| Organic Soy-Based Chilled and Shelf-Stable Desserts - Naturattiva Budino | Valsoia SpA | Internet retailing | 2 x 115g | |
| Organic Cheese - Coop mozzarella da agricoltura biologica | Coop Italia SCARL | Supermarket/hypermarket | 125g | 1.2 |
| Organic Cheese - Entremont Emmental | Entremont Fromager | Supermarket/hypermarket | 150g | 3.8 |
| Organic Cheese - Vivi Verde ricotta | Coop Italia SCARL | Supermarket/hypermarket | 250g | 1.4 |
| Organic Cream - Esselunga Bio Panna da cucina a lunga conservazione da agricoltura biologica | Private Labels | Internet retailing | 200ml | 0.9 |
| Organic Reduced Fat Milk - Fattoria Scaldasole | Fattoria Scaldasole Srl | Supermarket/hypermarket | 1000ml | 1.9 |
| Organic Reduced Fat Milk - Granarolo Prima Natura Bio | Granarolo SpA | Supermarket/hypermarket | 1000ml | 1.8 |
| Organic Standard Milk - Coop Biologico | Coop Italia SCARL | Supermarket/hypermarket | 1000g | 1.2 |
| Organic Standard Milk - Coop Vivi Verde | Coop Italia SCARL | Supermarket/hypermarket | 1000ml | 1.2 |
| Organic Standard Milk - Despar latte intero Più Bio | Despar Italia CARL | Supermarket/hypermarket | 1000ml | 1.3 |
| Organic Standard Milk - Esselunga Bio Latte fresco intero pastorizzato omogeneizzato da agricoltura biologica | Esselunga SpA - Supermercati Italiani | Supermarket/hypermarket | 1000ml | 1.4 |
| Organic Standard Milk - Fattoria Scaldasole Latte biologico | Fattoria Scaldasole SrL | Supermarket/hypermarket | 1000ml | 1.9 |
| Organic Soy Milk - Biotrend latte di soia | Lidl Italia srl | Discounter | 1000ml | 1.0 |
| Organic Soy Milk - Cereal soya drink | Nutrition & Santè | Supermarket/hypermarket | 500ml | 1.1 |
| Organic Soy Milk - Provamel | Vandemoortele International NV | Supermarket/hypermarket | 500ml | 1.5 |
| Organic Soy Milk - SoloSoia | Alce Nero Cooperativa Agrobiologica A RL | Independent small grocers | 500ml | 1.3 |
| Organic Soy-Based Yogurt - Coop Vivi Verde yogurt bianco naturale | Coop Italia SCARL | Supermarket/hypermarket | 2 x 125g | 0.9 |
| Organic Soy-Based Yogurt - Sì Naturalmente bianco Bio | Billa | Supermarket/hypermarket | 150g | 0.5 |
| Other Organic Yogurt - Fattoria Scaldasole | Fattoria Scaldasole SrL | Supermarket/hypermarket | 500g | 2.5 |
| Other Organic Yogurt - Prima Natura Bio | Granarolo SpA | Supermarket/hypermarket | 150g | 1.9 |
| Other Organic Yogurt - Prima Natura Bio | Granarolo SpA | Supermarket/hypermarket | 2 x 150g | 1.9 |
| Other Organic Yogurt - Sì Naturalmente yogurt alla vaniglia bio | Billa | Supermarket/hypermarket | 150g | 0.7 |
| Organic Butter - Sterzing - Vipiteno Bio Butter | Latteria Sociale Vipiteno Scarl | Supermarket/hypermarket | 250g | 2.6 |
| Organic Olive Oil - Bios Monini | Monini SpA | Supermarket/hypermarket | 750ml | 7.0 |
| Organic Olive Oil - Farchioni Biologico | Farchioni Olii SpA | Supermarket/hypermarket | 1000ml | 6.9 |
| Organic Olive Oil - Hoc Carapelli | Carapelli Firenze SpA | Supermarket/hypermarket | 1 litres | 7.0 |
| Organic Olive Oil - Venturi Bio | Flli Venturi srl | Supermarket/hypermarket | 750ml | 4.5 |
| Organic Vegetable and Seed Oil - BiOlio di semi di girasole | Organic Oils SpA | Supermarket/hypermarket | 1000ml | 3.1 |
| Organic Vegetable and Seed Oil - Coop Vivi Verde olio di semi di girasole | Coop Italia SCARL | Supermarket/hypermarket | 750ml | 3.0 |
| Organic Vegetable and Seed Oil - Crudigno Olio di Girasole | Organic Oils SpA | Independent small grocers | 750ml | 3.8 |
| Organic Ready Meals - Baule Volante Minestrone | Baule Volante SrL | Internet retailing | 550g | 6.2 |
| Organic Ready Meals - Bio Appetì Lasagne | EcorNaturaSì SpA | Internet retailing | 200ml | 3.0 |
| Organic Ready Meals - Ecor Burgher Vegetale | EcorNaturaSì SpA | Independent small grocers | 200ml | 2.9 |
| Organic Ready Meals - Sì Naturalmente carote julienne | Billa | Supermarket/hypermarket | 180g | 1.2 |
| Organic Rice - Baule Volante riso tondo integrale | Baule Volante Srl | Independent small grocers | 1000g | 2.8 |
| Organic Rice - Baule Volante riso tondo integrale | Baule Volante Srl | Internet retailing | 1000g | 2.8 |
| Organic Rice - Esselunga Bio riso superfino Arborio da agricoltura biologica | Esselunga Spa | Internet retailing | 1000g | 2.6 |
| Organic Rice - La finestra sul cielo riso basmati | La finestra sul cielo SpA | Internet retailing | 500g | 4.8 |
| Organic Rice - RISO RIBE COOP BIOLOGICO | Coop Italia | Supermarket/hypermarket | 500g | 1.5 |
| Organic Sauces, Dressings and Condiments - Aceto balsamico di Modena Monari Federzoni | Monari Federzoni SpA | Supermarket/hypermarket | 250ml | 4.0 |
| Organic Sauces, Dressings and Condiments - Aceto bianco Despar | Despar Italia | Supermarket/hypermarket | 500ml | 0.8 |
| Organic Sauces, Dressings and Condiments - Aceto bianco Ponti | Ponti SpA | Supermarket/hypermarket | 1000ml | 0.9 |
| Organic Sauces, Dressings and Condiments - Aceto di mele Ponti | Ponti SpA | Supermarket/hypermarket | 500ml | 1.2 |
| Organic Sauces, Dressings and Condiments - Alce Nero brodo vegetale | Alce Nero Cooperativa Agrobiologica A RL | Independent small grocers | 88 g | 1.7 |
| Other Organic Snack Bars - Il Sarchio snack ai semi di zucca bio | Il Sarchio SpA | Supermarket/hypermarket | 3 x 20 g | 3.0 |
| Other Organic Snack Bars - Il Sarchio snack al sesamo bio | Il Sarchio SpA | Supermarket/hypermarket | 6 x 20 g | 3.3 |
| Other Organic Snack Bars - Snack barretta con kamut e nocciole | Il Sarchio SpA | Supermarket/hypermarket | 3 x 20 g | 3.0 |
| Organic Soup - Sì Naturalmente Minestrone 13 verdure | Billa | Supermarket/hypermarket | 450g | 1.5 |
| Organic Honey - Coop Biologici miele fiori di acacia | Coop Italia | Supermarket/hypermarket | 400g | 4.6 |
| Organic Honey - Despar miele di trifoglio bianco bio | Despar Italia SCARL | Supermarket/hypermarket | 400g | 5.0 |
| Organic Honey - Mielizia miele bio di acacia | CONAPI | Supermarket/hypermarket | 1 kg | 8.9 |
| Organic Honey - Mielizia miele bio di arancio di Sicilia e Calabria | CONAPI | Supermarket/hypermarket | 400g | 4.4 |
| Other Organic Non-Honey Spreads - Coop confettura di fragole bio | Coop Italia | Supermarket/hypermarket | 330g | 2.2 |
| Other Organic Non-Honey Spreads - Nocciolata Rigoni crema di cacao e nocciole | Rigoni di Asiago SpA | Supermarket/hypermarket | 350g | 3.4 |
| Other Organic Non-Honey Spreads - Rigoni Fior di Frutta alle fragole | Rigoni di Asiago SpA | Independent small grocers | 340g | 4.9 |
| Other Organic Non-Honey Spreads - Rigoni Fiordifrutta alla pesca | Rigoni di Asiago SpA | Independent small grocers | 340g | 4.9 |
| Other Organic Non-Honey Spreads - Rigoni Fiordifrutta di Albicocca | Rigoni di Asiago SpA | Supermarket/hypermarket | 340g | 3.1 |
| Other Organic Non-Honey Spreads - Noberasco Bio albicocche senza nocciolo | Noberasco SpA | Supermarket/hypermarket | 250g | 4.6 |
| Other Organic Non-Honey Spreads - Noberasco Sole Luna Fichi Secchi | Noberasco SpA | Supermarket/hypermarket | 250g | 2.6 |
| Other Organic Non-Honey Spreads - Sì Naturalmente albicocche secche Bio | Billa | Supermarket/hypermarket | 250g | 4.5 |
| Other Organic Non-Honey Spreads - Sì Naturalmente prugne secche California senza nocciolo | Billa | Supermarket/hypermarket | 250g | 4.5 |
| Organic Nuts - Noberasco Bio noci sgusciate | Noberasco SpA | Supermarket/hypermarket | 80 g | 2.9 |
| Organic Nuts - Noberasco Mandorle Bio sgusciate | Noberasco SpA | Supermarket/hypermarket | 70 g | 2.0 |
| Organic Nuts - Sì Naturalmente noci da agricoltura biologica | Billa | Supermarket/hypermarket | 350g | 3.7 |
| Other Organic Sweet and Savoury Snacks - Cereal gallette di riso integrale | Nutrition & Santè | Supermarket/hypermarket | 2 x 130g | 1.7 |
| Other Organic Sweet and Savoury Snacks - Fiorentini gallette di mais | Fiorentini Alimentare SpA | Supermarket/hypermarket | 150g | 1.0 |
| Other Organic Sweet and Savoury Snacks - Fiorentini mini gallette di mais | Fiorentini Alimentare SpA | Supermarket/hypermarket | 200g | 2.7 |
| Other Organic Food - Baronìa Anima e Sapore | De Matteis Agroalimentare SpA | Supermarket/hypermarket | 500g | 1.0 |
| Other Organic Food - Baronìa Anima e Sapore Spaghetti da agricoltura biologica | De Matteis Agroalimentare SpA | Supermarket/hypermarket | 500g | 1.9 |
| Other Organic Food - Bio Trend Farfalle | Lidl Stiftung GmbH & Co KG | Discounter | 500g | 0.8 |
| Other Organic Food - Coop Vivi Verde pomodori pelati Bio | Coop Italia SCARL | Supermarket/hypermarket | 400g | 0.6 |
| Other Organic Food - De Cecco pasta di grano kamut bio | De Cecco SpA | Supermarket/hypermarket | 500g | 2.9 |
Source: Euromonitor, 2012.
For More Information
For more information on organic products and labelling standards, please consult the
following publications from Agriculture and Agri-Food Canada, or any of the resources listed below:
following publications from Agriculture and Agri-Food Canada, or any of the resources listed below:
- Market Trends: Organics - November 2010
- Food Labels in Europe: Changes to European Union Labelling Regulations and New Eco-Labels in France - September 2010
- Special Edition Market Briefing: Food Information and Labelling in the European Union - September 2011
Key Resources on Organic Standards, Regulations, and Labelling
Italy
European Union
The regulations surrounding food labelling in the European Union are currently under review, and may be subject to further amendments. For more detailed information, or the latest updates, please consult the following resources:
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