Organics on the menu at Migros

Swiss retailer is to launch a new dedicated organic operation in partnership with German chain Alnatura

Reports in Switzerland have claimed that retail group Migros is to collaborate with German organic chain Alnatura, as it looks to launch a new organic operation in the country.

According to Planet Retail, the first test shop will be opened in Zürich-Höngg, under the name Alnatura-Migros, later in the year.

The new venture's product range is expected to be made up of organic products from Alnatura, Migros and other organic brands, with a major focus on food and drinks.

Source: FruitNet (http://goo.gl/ALCzp)