A move to high-fiber, gluten-free and easily understood foods continues to influence the food industry in summer 2013, according to new consumer insights by Didion Milling.
As the consumer food products market shows signs of improvement over last year, Didion said consumers themselves have more sway on new product development.
“The influence of knowledgeable and informed shoppers is one of the top ten trends of 2013," said Katie Dogs, public relations manager for Didion Milling. “We notice a wide swath of the market asking for whole grains and high-fiber foods, powered by concerns of growing obesity among children, inadequate baby boomer nutrition and the growth of type 2 diabetes."
Dogs said that despite the recovering economy, the proof is in rising sales of high-fiber snack bars and cereals in recent years, with the high-fiber market expected to reach $28 billion by 2017. The gluten-free market also continues to grow faster than anticipated, with U.S. sales of gluten-free foods and beverages expected to exceed $6.6 billion by 2017.
“We see consumers getting more assertive about what they expect from the foods they buy," Dogs said. “One element of this is that they want labels with ingredients they recognize, not lists of complex additives."
Consumers are calling for increased transparency, sustainability, local sourcing and traceability in their foods, she added.
“The influence of knowledgeable and informed shoppers is one of the top ten trends of 2013," said Katie Dogs, public relations manager for Didion Milling. “We notice a wide swath of the market asking for whole grains and high-fiber foods, powered by concerns of growing obesity among children, inadequate baby boomer nutrition and the growth of type 2 diabetes."
Dogs said that despite the recovering economy, the proof is in rising sales of high-fiber snack bars and cereals in recent years, with the high-fiber market expected to reach $28 billion by 2017. The gluten-free market also continues to grow faster than anticipated, with U.S. sales of gluten-free foods and beverages expected to exceed $6.6 billion by 2017.
“We see consumers getting more assertive about what they expect from the foods they buy," Dogs said. “One element of this is that they want labels with ingredients they recognize, not lists of complex additives."
Consumers are calling for increased transparency, sustainability, local sourcing and traceability in their foods, she added.
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