Labelling has been in focus over the past 12 months as manufacturers respond to both regulatory and consumer pressure. The horsemeat scandal has knocked consumer confidence in sourcing controls and with it confidence that the information provided on labels is correct. What the scandal demonstrated is that even the most comprehensive label system is still at risk of fraud if it is not matched by effective supply chain monitoring. However, now that the wider food industry is responding to the lessons learnt in the horsemeat scandal, labels can aid the industry in restoring consumer trust. Labels when deployed effectively enable tracing and provide reassurance as to the contents of a product -one impact of the scandal has been the enhanced relevance and value in placing origin information front and centre in pack design.
Other shifts in the category have also been regulatory; the European Food Information Regulation is establishing new requirements for on pack processed food nutrition information, origin labelling for fresh meat, a renewed focus on allergens and perhaps most importantly, minimum requirements for legibility and text size for the labels themselves. The legibility requirements will be of particular note for brands with smaller pack sizes and complex ingredients that will need to include all the required information without compromising branding. There are innovative solutions available such as double sided labels or labels that can fold out, but with the new rules due in December 2014, packagers need to be working on solutions now.
Similarly in the UK, front of pack labelling remains a contentious issue. The Government will publish its final recommendations for a voluntary scheme this summer – which will likely remain as a hybrid between traffic lights and guideline daily amounts.We’ve had a lot of people asking where we had our plasticmould made. Whilst the system is voluntar
Source: http://goo.gl/6Wi1H
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