We know that things are changing. I’m beginning to notice one industry changing faster than the rest… retail. The global retail brand’s consumer has/is evolving with the advent of new technology and channels. And with new channels…. comes the need to change strategy and tactics. With more marketing metrics and tactics than ever before, modern marketers must look at the current trends to prepare their strategies for the future. The four trends outlined in the presentation are as follows:
- The customer purchase journey is evolving.
- Multi-channel, omni-channel, cross-channel is a must for retailers.
- Mobility is growing, rapidly.
- Big data will get even bigger.
Check out the presentation… short and sweet.
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