lundi 7 octobre 2013

60 YEARS OF BAKERY INNOVATION


Belgium company Puratos has introduced the T500, a complete bread improver in powder form, which it is claimed, will increase operational efficiency and convenience for bakers.
60 years ago the company introduced the T500, the first complete bread improver. It marked the beginning of a list of innovations in the field of bread improvement that continues in line with ever-changing market requirements and consumer demands.
The invention allowed Puratos to grow from a small local company in Belgium to the worldwide company it is today.
Industrial bakers are now looking for particular solutions to overcome specific challenges. Intens is a modular bread improvement concept, which allows bakers to address their biggest challenges in the baking process, eg. freshness, resilience, dough extensibility. Soft’r Melting is introduced to the soft baked goods market to improve freshness and extend shelf life of sweet bakery products such as donuts, Berliners and soft sweet breads and rolls.
Mr Eddy Van Belle, chairman of the Board of Directors at Puratos, commented: “The constant development of Puratos is defined by several inventions of which the T500 bread improver is certainly one of the most significant. T500, which is now known as a revolution in bakery, is actually the result of a lot of work and constant fine-tuning with bakers to know their needs. In the end, it was the success of the T500 that allowed Puratos to start to grow from a small local company in Belgium to the worldwide company it is today.

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