One will not have to set foot in the new H&M flagship store at 4 Times Square to recognize that there is something futuristic going on there. The store opened in a big way, flanked by two 30-by-20 feet LED screens with adjacent vertical H&M signs. A third LED screen - measuring 40 by 109 feet - is positioned above the H&M logo at the front door.
What’s going on inside the store, however, will not be outdone by what is going on outside. Two more LED portals on the inside of the entrance will show off different graphics, and will be accompanied by revolving mannequins for a dazzling display of 7,000 square feet of LED screens.
It’s not all glitz and no substance, however. Many fitting room areas will have iPad stations and seating for additional shopping and selection. And to be sure the shopper doesn’t have time to talk themselves out of the purchase: the dressing room area will double as a cash-wrap.
Last but not least, to keep the brand appeal going strong even after they have left the store, shoppers can select an outfit to wear and walk a digital runway. Their video will be shown on those big LED screens inside and out, and the image will be emailed to the shopper for additional sharing on social media.
At one of the highest trafficked intersections in NYC, H&M offers an innovative experience that dazzles the customer at every step while allowing them to move through the purchase process as quickly as possible.
Source: Kalypso (http://goo.gl/d33RDy)
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