Retailers re-assess quality as shoppers focus on value instead of price
November 2013
This IRI Private Label 2013 Special Report provides insight into how private label is performing across seven European countries. This year, we have added some measurements of the huge United States (U.S.) market.
Private label helps consumers reduce their weekly shopping costs and provides retailers in the United Kingdom (U.K.), France, Germany, Italy, the Netherlands, Spain, Greece and the United States (U.S.) with an opportunity to boost sales and grow their margin.
More consumers are learning to love private label as the quality of the offer improves and the price remains attractive. At the same time, the price of standard and premium tier solutions is increasing steadily in many countries and the price gap with national brands narrowing as manufacturers look to protect their market share with aggressive promotions.
This report outlines where the private label market is today and how it is likely to evolve over the next year and beyond. Manufacturers know they must work even closer with retailers to improve the range of assortment so that both parties benefit.
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Private label helps consumers reduce their weekly shopping costs and provides retailers in the United Kingdom (U.K.), France, Germany, Italy, the Netherlands, Spain, Greece and the United States (U.S.) with an opportunity to boost sales and grow their margin.
More consumers are learning to love private label as the quality of the offer improves and the price remains attractive. At the same time, the price of standard and premium tier solutions is increasing steadily in many countries and the price gap with national brands narrowing as manufacturers look to protect their market share with aggressive promotions.
This report outlines where the private label market is today and how it is likely to evolve over the next year and beyond. Manufacturers know they must work even closer with retailers to improve the range of assortment so that both parties benefit.
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