Technical innovations are not only changing industries, where the use of software has become a part of everyday life – the shift also affects the retail trade. Today, the majority of customers prefer to do their shopping online. It's simple, straightforward and fast. No wonder that the percentage of online orders in the food industry is growing rapidly. Yet when it comes to e-food, German customers still harbor doubts that need to be overcome. Using a sophisticated e-food system, the consumers' desire for security, speed and freshness can be fulfilled.
E-commerce has gained immense relevance and it is no longer possible to imagine our day to day life without it. The growth rate is still increasing, according to Germany Trade Association (HDE) in all areas and is not expected to wane in the future. Even if we are still far from the point at which everyone will do their shopping using the keyboard, there are currently well over 4.5 million people in Germany alone who do. An annual growth rate of 50 to 70 percent is not wishful thinking, but instead is expected by experts to be the bottom limit.
While the e-food industry in other countries like the UK and Switzerland boasts in competition with new business models, allowing for more differentiation as well as service, we react in Germany only with price cuts. Yet it could be very interesting for food retailers to occupy this niche in the e-commerce. Because - according to a study of the Gottlieb Duttweiler Institute (GDI) - the German consumer is not only looking for the cheapest price. He wants something special. This is possible only by specializing in a field.
A recent and successful example is the subscription-commerce provider HelloFresh. Users of the service receive a package of fresh local food every week. The provider is thus able to simultaneously meet the multiple needs of the consumer: he allows the consumer to save time while satisfying the consumer's desire for fresh local produce.
In addition to the subscription service, there are even more online grocer models on the rise. In which goods are delivered directly to the customer from a store-based delivery. Or the customer has the opportunity using the branch-based "Click-and-Collect" service, to order products online and pick them up at a local store.
It is only a matter of time before the trend of e - foods is successfully established in Germany. To be able to react in time, you will require not only an innovative business model but also an appropriate IT solution that takes into account the consumers' desire for simple order processing, speed and reliability. Unripe software solutions will not only quickly become a malady for the customer, but may ultimately even spell the end for the provider. The consequential conclusion: Only the best IT solution is good enough. nubizz, a provider of solutions for e-shops and e-commerce, therefore relies on software from Intershop, which not only stands for high reliability, but is also prepared for any future challenges. Online shopping is possible in many forms and on various mobile devices today. nubizz has recognized this trend and has successfully deployed the software as part of its projects. Intershop customers such as Bofrost Germany or Axfood in Sweden are living proof of this.
Source: http://goo.gl/F2OJq1
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