Business Wire recently ran a report on the latest trends in the consumer packaged goods industry, which explores the pattern of “eating out by eating in”. Research has shown that large sections of various demographic segments – particularly millennials – prefer to spend on ready-to-eat foods and meal solution offerings from grocers, as opposed to the traditional pattern of buying groceries in large quantities. The evolving shopping landscape is seeing the convergence of customer preferences as well as the adoption of digital technology.
Customer analytics provide retailers the intelligence to focus on specific customer preferences of convenient, healthy, and economical meals. Technology is also being used increasingly to offer unique and innovative food options for consumers, which in turn present an opportunity to differentiate the experience from competing retailers. An enhanced customer shopping experience creates the impulse to purchase more and to purchase frequently, which translates to higher sales volumes.
Source: http://goo.gl/MKosIU
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