Cargill has announced plans to launch Truvia, its stevia-based table-top sweetener, in Venezuela. The move follows success for the brand in the US, where it has already gained around 13% of the market. The move into Venezuela means that Truvia will be available in seven countries on three continents, according to a statement released by the firm, and this would signal that Cargill is planning a full global roll-out - something that would have implications for existing high-intensity sweetener producers such as Tate &...
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