vendredi 27 juillet 2012

IKEA Creates Fresh, Simple New Food Packaging


Stockholm Design Lab refreshed the packaging, giving it a clean and minimal design with large pictures and lots of blank space.

IKEA recently asked the Stockholm Design Lab to create a design and packaging concept for the company’s various food products. The new packaging is very clean, with minimal text, lots of blank space, and large food icons denoting what is inside. IKEA insisted that the designers used the company’s standard font and kept the Swedish names of the products. The company now has everything it sells, from furniture to food, feature the same clear and simple design aesthetic.

Click through to see pictures of the new food packaging idea:










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