Think before eating organic food, it may turn you into a jerk (Times of India)

Eating organic food can make you a jerk, as a new study has claimed that people who are exposed to such eatables are more likely to exhibit judgmental attitudes. "There's a line of research showing that when people can pat themselves on the back for their moral behaviour , they can become self-righteous ," the author Kendall Eskine as saying.

For the study, Eskine, assistant professor of the department of psychological sciences at Loyola University in New Orleans, and his team split 60 people into three groups. The first group was shown pictures of organic foods, second was shown pictures of comfort foods like brownies, and the third, control group, was shown pictures of non-organic , non-comfort foods, like rice, mustard and oatmeal. "We found that organic people judged harder. There's something about being exposed to organic food that made them feel better about themselves and that made them kind of jerks," he said.

Source: http://goo.gl/SJJ3a