Well, let's see, we have "commuters", "consumers" and "shoppers". Most of the time they are one in the same and Peapod wants to convert commuters into consumer shoppers using smartphones instead of shopping carts. Why not rethink the grocery shopping experience and bring the store to the shopper. Just think about the average commuter and all of the downtime experienced during the course of the day. Why not give consumers a way to utilize that empty time by shopping?
In my article From Trains to Automobiles, Peapod Pilots Virtual Grocery Stores to Grocery Shop Anywhere, Anytime, you will see how Peapod is creating Awareness for their program using some "low-tech" techniques like billboards attached to their trucks and funny looking cars designed like a real grocery store shopping cart!
Check out these pictures from Peapod since this is the best way to see what virtual grocery stores are all about.
Source: http://goo.gl/FJekk
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