Choosing sustainability packaging can have its challenges. Businesses want packaging that protects their product that also is environmentally friendly and reduces waste. When choosing sustainability packaging, there are four areas to consider:
- Material Type. Consider packaging that is made from recycled content, is compostable, or recyclable. According to aDupont study of packaging professionals , 65% say their efforts are focused on design for recyclability or use of recycled content; 57% are focused on weight reduction; 41% rely on renewable or bio-based materials and 25% say they are focused on compostable materials.
- Elimination and Reduction. Determine whether packaging materials can be reduced or eliminated to increase efficiency. Other ways to impact material efficiency are to design reusable and recyclable packaging.
- Production Process. The production process is another critical consideration. This includes renewable energy use, efficient water use, and efficient manufacturing processes, throughout the production of the packaging.
- Package Formats. It is important to consider package format in packaging design such as bottles, cartoon, pouch, cans, or bag in the box as some examples. In choosing packaging materials, more and more companies are looking at options with greater recyclability, such as bottles and cans. Currently, non-recyclable packaging currently has very limited end of life choices outside a landfill or incinerator, and leaves consumers with fewer options for environmental stewardship.
For more information on sustainable design considerations, download Sustainable Packaging Coalition’s Design Guidelines for Sustainable Packaging
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