Marketing Trends for Organic Food in the 21st Century

Marketing Trends for Organic Food in the 21st Century 
George Baourakis (Sous la direction de) 

8 neuf & d'occasion a partir de EUR 97,30

(Consultez la liste Cadeaux les plus demandes dans la rubrique Consumer Behaviorpour des informations officielles sur le classement actuel de ce produit.)

Description du produit

The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers’ purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future.

Source: Consumerbehavior62 (http://goo.gl/Jmy9I)