Spar launches app to target promotions in-store

Spar’s first UK mobile phone app could modernise the wayretailers communicate with their customers, it claims.

By downloading the free app from iPhone and Android devices, customers will receive exclusive promotions - tracked through unique codes, with the data used to develop targeted offers - recipe suggestions and store information.

The app will be trialled in the South West of England before a national roll-out.
spar
“Mobile marketing represents a fantastic opportunity for Spar,” said marketing manager Andy Burt. “We want to lead the way in this innovative sector as one of the first symbol groups in the UK to launch a mobile proposition.”

Source: The Grocer (http://goo.gl/eFL53)