Germany is known as a meat-loving country. So it was a somewhat surprise to read the amount of vegetarians and vegans in the country has actually increased. The study, conducted by the university Hohenheim in Germany, stated: “The percentage of vegetarians in Germany is about 3.5 percent. Only a very small group of less than 0.5 percent ‘lives’ vegan. Compared to a previous representative survey, thus the percentage of vegetarians has approximately doubled.”
Okay, 3.5 percent is not breaking any record, but still it does reflect somewhat of a change in consumer preference. Primera Technology, a provider of full-color label printers, said this change in healthy diet is reflected at this year’s Biofach, a trade fair in Germany, which picked “vegan” as one of its main topics. Primera says that these new types of consumers presents new challenges for food producers regarding product packaging and labeling.
To learn more about these new challenges and requirements for food labels, Primera did some research and talked to people that embrace the vegan way of life. 
One often mentioned challenge is that many ingredients are only listed with their E-numbers, which hardly anybody knows by heart. Furthermore, vegan groceries are normally produced in smaller quantities. Considering that the minimum order requirement for offset-printed labels is significantly higher than those production quantities, vegan products are often labeled incompletely or unprofessionally. Quite often vegan living consumers have no other choice but to ask each and every food producer for a detailed list of ingredients of each and every product, e.g. if a certain wine was clarified using gelatin or not. The European Union is trying to gain a certain level of consistency by implementing several new regulations.
One often mentioned challenge is that many ingredients are only listed with their E-numbers, which hardly anybody knows by heart. Furthermore, vegan groceries are normally produced in smaller quantities. Considering that the minimum order requirement for offset-printed labels is significantly higher than those production quantities, vegan products are often labeled incompletely or unprofessionally. Quite often vegan living consumers have no other choice but to ask each and every food producer for a detailed list of ingredients of each and every product, e.g. if a certain wine was clarified using gelatin or not. The European Union is trying to gain a certain level of consistency by implementing several new regulations.
Recent studies have shown that the readability of information is a key factor to the consumer’s purchasing decision. Primera believes its label printers can also offer a solution to tho issue. Primera says that its desktop printer LX900e features a print resolution of up to 4800 dpi, which can allows professional printing of individual full-color labels and therefore enables brands to respond quickly to customer needs. By using the LX900e Color Label Printer, vegan products can be labeled almost effortlessly with the Vegan Flower – the trademark of the Vegan Society – and are then easily recognizable as vegan food, which “immensely simplifies the daily life of vegan-living people,” the company stated.
In addition, the Vegan Flower can be accentuated by imprinting the trademark with green foil using Primera’s FX400e Foil Printer.
Primera will be exhibiting for the fifth time now at Biofach. The company will be presenting its label equipment such as the LX900e inkjet printer on its booth # 624 in hall 7.
Source: Packaging Buzz (http://goo.gl/wD3wLs)
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