Innovation has many forms and it is all about adding value to consumers in an unexpected and perhaps unpredictable way by the market: Seeing what competitors do not and understanding market demands enough to offer a practical solution to their needs.
Today, we present the case of Enrique Tomas ham house and their innovative product packaging and food serving solution: convenient cones of iberian acorn ham in Barcelona’s city center stores. ET ham house aims to capture a walking audience of hungry tourist that want to optimize their travel experience: maximize time and enjoyment at the destination while minimizing effort. These tourist want to taste spain’ signature flavors – of course this includes the iconic “Iberian acorn ham”- while walking its historic streets or sitting on a bench in the nearby Plaza.
Enrique Tomas has just that. For less than 5€ consumers can get a cone of delicious Iberian acorn ham to take away, allowing people to taste the best Iberian tastes and continue with their Spanish journey. The innovation of this ham house truly serve the tourist market with a highly demanded and quality product in a convenient packaging that provides a solution for tourist need of maximizing the traveling experience. Fancy some iberic ham? go to Enrique Tomas and be “Gente de pata negra”!
COMPANY BIO: Enrique Tomas ham house has over 20 years of market presence in Catalunya, Spain. Starting small, selling ham in a humble post in the Badalona market back in 1982, it has grown since then to be a leading ham retailer brand with over 21 stores in Catalunya. Enrique Tomas quick growth is lead by three main marketing strategies: opening stores in hypermarkets, selling high quality products by highly trained personnel (ham advisors) and remain an ever-innovative spirit within the firm. This mix, by the hand of its founder Enrique Tomas Ruíz, has driven the company to success.
Source: http://goo.gl/sLFOi
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