Airport Retail Trends in Europe, 2012–2013

Summary:

Product Synopsis
“Airport Retail Trends in Europe, 2012 – 2013” is a new report by Canadean that analyzes trends in airport retail and explores how opportunities and demand are set to change in 2012 – 2013. Furthermore, this report not only provides a comprehensive overview of customer visits and time spent at airport retail stores in 2012, but also showcases average expenditure. Additionally, it identifies average expenditure on food and beverages. This report identifies the product and purchasing trends at airport retail outlets, and the significance of websites in pre-planned purchases. In addition, this report outlines the key products that occupy the most airport retail space, and the survey analyzes the most popular products purchased by respondents at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important customer concerns in purchasing at duty-free outlets. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of European respondents. This report provides the reader with a definitive analysis of trends in airport retail and explores how opportunities and demand are set to change in 2012 – 2013. Furthermore, this report not only grants access to the opinions and purchasing behaviors of travelers, but also examines their expectations of total expenditure in airport retail outlets and necessary developments for better consumer footfall. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

What is the current market landscape and what is changing?
The average expenditure of European travelers per visit to duty-free and duty paid airport retail outlets is US$76 and US$51 respectively.

What are the key drivers behind recent market changes?
Competitive prices’,

renowned brands at discounted prices’, and

last minute gifts’ as the most important motivational factors of purchases at airport retail stores.

What makes this report unique and essential to read?
“Airport Retail Trends in Europe, 2012 – 2013” is a new report by Canadean that analyzes consumer trends in airport retail and explores how opportunities and demand are set to change in 2012 – 2013. Furthermore, this report provides a comprehensive overview of consumer visits and time spent at airports retail stores in 2012 and reveals the average consumer expenditure at airport retail outlets, and also identifies average consumer expenditure on food and beverages. This report also identifies product and purchasing trends at airport retail outlets and the significance of websites in purchases, and the frequency of utilization of the

shop and collect’ facility. In addition, this chapter outlines the key products which occupy the most airport retail space, and the survey analyzes the most popular products purchased by the consumers at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important consumer concerns for purchasing at duty-free outlets. This report not only grants access to the opinions and behaviors of consumer respondents, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

Key Features and Benefits
Project trends
Projects opinions and purchasing behaviors of travelers and examines their expectations of total expenditure in airport retail outlets and necessary developments for better consumer footfall.

Spend activity
Reveals the average expenditure of European respondents per visit to duty-free and duty paid airport retail outlets.

Uncover challenges
Uncover key challenges and opportunities in shopping at duty-free and duty paid outlets and identify the key actions required to overcome the challenges.

Perceive growth outlook of pre-planned and impulsive buying behaviors
Perceive the significance of pre-planned and impulsive buying behaviors at airport retail outlets.

Identify key product categories at airport retail outlets
Identify key product categories that occupy the most airport retail space and recognize the most popular products purchased in the last six months at airport retail outlets.

Key Market Issues
In total, 46% of purchases at duty-free airport retail stores were

pre-planned’, while 54% of purchases were

impulsive’
Overall, European travelers declared that 46% of their purchases at duty-free airport retail stores were

pre-planned’, while 54% of purchases were

impulsive’ in the last six months.

56% of overall purchases made at duty paid airport retail outlets are

impulsive’
In total, 56% of their overall purchases made at duty paid airport retail outlets turned out to be

impulsive’, whereas the remaining 44% constituted

pre-planned’ purchases in 2012.

Food, beverages and tobacco’,

perfumes, cosmetics and personal care’ and

apparel, accessories and luxury goods’ were the leading product categories
European respondents identified

food, beverages and tobacco’,

perfumes, cosmetics and personal care’ and

apparel, accessories and luxury goods’ as the leading product categories that occupy the most airport retail space.

Perfumes, cosmetics and personal care’,

alcoholic beverages’,

jewelry, watches and accessories’ and

tobacco
Respondents purchased

perfumes, cosmetics and personal care’,

alcoholic beverages’,

jewelry, watches and accessories’ and

tobacco’ products more from

duty-free’ airport retail shops in the last six months.

Printed media’,

stationery and cards’, and

food and non-alcoholic beverages’ were the key products purchased from

duty paid’ shops
In total, 75%, 66%, and 65% of European respondents identified

printed media’,

stationery and cards’, and

food and non-alcoholic beverages’ respectively as key products purchased from

duty paid’ shops.

Key Highlights
More time spent at duty-free airport retail outlets than at duty paid outlets
According to calculations, the average time spent by a customer at duty-free airport retail outlets is

23 min’, as compared with

19 minutes’ at duty paid outlets.

The average expenditure on food and beverages per visit to airport outlets is US$14
Overall, 27% of respondents spend between

US$11 – US$15′ per visit on food and beverages, while 24% spend

US$16 – US$20′.

In total, 8% of respondents used

shop and collect’ facility at airport retail stores
In total, 8% of respondents used the

shop and collect’ facility at airport retail stores within the last six months.

Respondents assign more significance to brand selection during the purchase of products from airport retail outlets

Art and craft’,

food and non-alcoholic beverage’, and

stationery and cards’ are the most important within the

domestic brand’ category, while

consumer electronics’,

perfumes, cosmetics and personal care’, and

tobacco’ are significant within the

global brands’ category.

Key activities that optimize business of airport retailers

Promoting price advantages over city-center retailers’ and

adapting offers to passenger profiles’ are key activities that optimize the business of airport retailers, as identified by 74% and 40% of respondents respectively.

For further information please visit: http://www.reportreserve.com/Airport-Retail-Trends-in-Europe-2012 – 2013-report-555873