Del Monte lanches new naturally light juice drink range

Del Monte, the fruit juice brand, has sourced a “super” natural new ingredient, Stevia, which enables juice drinks to be made with a fraction of the sugar content previously possible.

The Stevia plant is indigenous to the tropical regions of Central and South America and has been used as a sweetener for centuries by the Guaraní people of Paraguay.

Del Monte’s new Naturally Light low-calorie range contains only half the sugar and calories of standard juice and juice drinks.

The new juice drink range comes in three flavours: Mango and Papaya, Pineapple and Lime and Superfruits, each with just 50-63 calories per 250ml glass.

Del Monte Naturally Light is targeted primarily at health and weight-conscious women as it offers a lower calorie and lower sugar alternative, whilst still providing the goodness of fruit, vitamins and hydration.All contain vitamins, providing 100% of the recommended daily allowance (RDA) of vitamin C and 50% of the RDA of vitamins B, E and Selenium.

Del Monte Naturally Light will initially be on the ambient juice shelves in Tesco and selected Sainsbury’s supermarkets from mid-August.

Further additions to the range are planned next year, including tempting new flavours and the launch of convenience sized 250ml bottles.

Tony Gill, Del Monte UK Commercial Director, said:

“We have listened closely to19mers’ health concerns and know that there is a real demand for healthy, natural drinks with lower sugar and calories.

“Del Monte Naturally Light fits the bill perfectly, with a high juice and vitamin content but just half the sugar and calories of standard juice and juice drinks.”

Source: http://goo.gl/i6li0